PRODUCT MARKETING
PRODUCT MARKETING
Shop Pay Installments
Shop Pay Installments
Shop Pay
Installments
Launched in 2022, the Shop Pay Installments launch campaign was designed to bring merchant awareness and adoption to a product expansion called 'Adaptive Checkout'. This expansion allowed buyers to pay with more flexibility within their own schedule.
Launched in 2022 the Shop Pay Installment product was designed for Shopify Merchants in the USA. The campaigns goal was to increases awareness, adoption and understanding of the product.
PROJECT INFO
PROJECT INFO
The campaign included pitching a multi channel concept to leadership, securing budgeting based on the approved concept, sourcing a production house and designing assets for landing pages, CRM, performance, in-admin, press, sales and social.
Shop Pay Installments creative is designed for Shopify Merchants. The teams goal was to create a go-to-market campaign, across multiple touch points that increases awareness, adoption and understanding of the product. The campaign included pitching a multi channel concept to leadership, securing budgeting based on the approved concept, sourcing a production house and designing assets for landing pages, CRM, performance, in-admin, press, sales and social.
CREATIVE PROCESS
CREATIVE PROCESS
'How might we visually show the simplicity and versatility of Shop Pay Installents in an eye-catching and engaging execution in order to drive awareness and adoption?'
- Kickoff Canvas & Brand Attributes Workshop
- Competitive Analysis
- Journey Mapping, Metrics & Channel Strategy
- Concept Pitch
- Budgeting & Production House Sourcing
- Creative Development
- Implementation
- Results
CREATIVE TEAM
DESIGN LEAD: TARYN NIESENA
CONTECT LEAD: JULIA VALLELUNGA
VIDEO PROUCTION: KELSEY PETRIE
VIDEO OPS: FRANCESCA GARCIA
3D ANIMATION: GOODSECRETS.CO
AREAS OF IMPACT
CONCEPT / STORYTELLING / ART DIRECTION / CHANNEL STRATEGY / WEB DESIGN / PERFORMANCE MARKETING
The chosen concept illustrates how merchants can increase sales and grow their business by providing flexibility at checkout. This concept focuses on taking the data for most sold products, visualizing them and splitting them into different parts. It relies heavily on 3D renderings, texture, motion and statistics.
Designing a channel strategy that starts with 'Securing merchant attention' and ends with 'Enabling product engagement' gave our team the structure to craft messaging and visuals that are touchpoint specific.
The project included pitching a multi channel concept to leadership, securing budget, sourcing a production house and designing assets for landing pages, press, performance, CRM, in-admin and social.
Performance Marketing was an area we felt this concept could shine. We created over 150 assets both static and with movement to test with our performance team. The results gave us areas to improve and data for future campaigns.
It is important to me to share the work that I take part in externally as it gives designers a chance to learn from my process and gather feedback. In September 2022 I shared a case study about Shop Pay Installments at Product Crunch, Berlin, which had a sold out attendee list of over 150 people.
Taryn Niesena
Taryn Niesena
Berlin, Germany
taryn@niesena.com
Taryn Niesena
Berlin, Germany
taryn@niesena.com