INTEGRATED PRODUCT LAUNCH
PROJECT INFO
PROJECT INFO
Shop Pay Installments creative is designed for Shopify Merchants. My goal was to create a go-to-market campaign, across multiple touch points that increases awareness, adoption and understanding of the product. The campaign included pitching a multi channel concept to leadership, securing budgeting based on the approved concept, sourcing a production house and designing assets for landing pages, CRM, performance, in-admin, press, sales and social.
Shop Pay Installments creative is designed for Shopify Merchants. The teams goal was to create a go-to-market campaign, across multiple touch points that increases awareness, adoption and understanding of the product. The campaign included pitching a multi channel concept to leadership, securing budgeting based on the approved concept, sourcing a production house and designing assets for landing pages, CRM, performance, in-admin, press, sales and social.
CREATIVE PROCESS
CREATIVE PROCESS
'How might we visually show the simplicity and versatility of Shop Pay Installents in an eye-catching and engaging execution in order to drive awareness and adoption?'
CREATIVE TEAM
DESIGN LEAD: TARYN NIESENA
CONTECT LEAD: JULIA VALLELUNGA
VIDEO PROUCTION: KELSEY PETRIE
VIDEO OPS: FRANCESCA GARCIA
PRODUCTION: GOODSECRETS.CO
DISCIPLINES
CONCEPT / STORYTELLING / ART DIRECTION / CHANNEL STRATEGY / WEB DESIGN / PERFORMANCE MARKETING
The chosen concept illustrates how merchants can increase sales and grow their business by providing flexibility at checkout. This concept focuses on taking the data for most sold products, visualizing them and splitting them into different parts. It relies heavily on 3D renderings, texture, motion and statistics.
Designing a channel strategy that starts with 'Securing merchant attention' and ends with 'Enabling product engagement' gave our team the structure to craft messaging and visuals that are touchpoint specific.
The project included pitching a multi channel concept to leadership, securing budget, sourcing a production house and designing assets for landing pages, press, performance, CRM, in-admin and social.
Performance Marketing was an area we felt this concept could shine. We created over 150 assets both static and with movement to test with our performance team. The results gave us areas to improve and data for future campaigns.
Speaking about the work that we do and sharing it with the design community is important to me. In Sept 2022 I was invited to speak at Product Crunch Berlin. I shared a case study on Shop Pay Installments and the value in creating a visually seamless end-to-end user experience.
Taryn Niesena
Taryn Niesena
Berlin, Germany
taryn@niesena.com
Taryn Niesena
Berlin, Germany
taryn@niesena.com