INTEGRATED PRODUCT LAUNCH

'How might we visually show the simplicity and versatility of Shop Pay Installents in an eye-catching and engaging execution in order to drive awareness and adoption?'

• Kickoff Canvas & Brand Attributes Workshop
• Competitive Analysis
• Journey Mapping, Metrics & Channel Strategy
• Concept Pitch
• Budgeting & Production House Sourcing
• Creative Development
• Implementation
• Results

CREATIVE TEAM

DESIGN LEAD: TARYN NIESENA

CONTECT LEAD: JULIA VALLELUNGA

VIDEO PROUCTION: KELSEY PETRIE

VIDEO OPS: FRANCESCA GARCIA

PRODUCTION: GOODSECRETS.CO

DISCIPLINES

CONCEPT / STORYTELLING / ART DIRECTION / CHANNEL STRATEGY / WEB DESIGN / PERFORMANCE MARKETING

The chosen concept illustrates how merchants can increase sales and grow their business by providing flexibility at checkout. This concept focuses on taking the data for most sold products, visualizing them and splitting them into different parts. It relies heavily on 3D renderings, texture, motion and statistics.

Designing a channel strategy that starts with 'Securing merchant attention' and ends with 'Enabling product engagement' gave our team the structure to craft messaging and visuals that are touchpoint specific.

The project included pitching a multi channel concept to leadership, securing budget, sourcing a production house and designing assets for landing pages, press, performance, CRM, in-admin and social.

Performance Marketing was an area we felt this concept could shine. We created over 150 assets both static and with movement to test with our performance team. The results gave us areas to improve and data for future campaigns.

Speaking about the work that we do and sharing it with the design community is important to me. In Sept 2022 I was invited to speak at Product Crunch Berlin. I shared a case study on Shop Pay Installments and the value in creating a visually seamless end-to-end user experience.